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Irish cinema 'set to go digital'
Ireland is set to become the world's first country to have digital film in
every cinema.
All movie houses in Northern Ireland and the Republic of Ireland are to have their
traditional 35mm film projectors replaced.
The Irish Film Board said it would lead to a "pretty amazing" picture quality for
cinemagoers.
"It's pure digital projection and picture perfect quality," said the board's Moira
Horgan.
It says the new digital technology will see an end to flickering and scratching
associated with some old projectors.
An American company is installing digital
projectors in 500 cinemas to replace the
traditional film projectors.
Cinemas using the technology will be able to
download the latest releases to a computer
server via satellite at a lower cost.
"We don't have big Hollywood budgets to
market those films so any way we can save
money on distribution costs and actually spend
it on promotion and advertising can only be a good thing," said Ms Horgan.
This would be a significant benefit for Irish film companies, she said.
Sports, Arts and Tourism Minister John O'Donoghue said it would ensure a "cinema in
Tralee has the same immediate access to films as a cinema in Dublin".
Irish movie lovers have the second highest level of cinema attendance in Europe.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/northern_ireland/4365875.stm
Published: 2005/03/20 12:18:58 GMT
ⓒ BBC MMV
“It will ensure a cinema in
Tralee has the same
immediate access to films
as a cinema in Dublin”
John O'Donoghue
Sports, Arts and Tourism minister
Ireland is set to become the world's first country to have digital film in
every cinema.
All movie houses in Northern Ireland and the Republic of Ireland are to have their
traditional 35mm film projectors replaced.
The Irish Film Board said it would lead to a "pretty amazing" picture quality for
cinemagoers.
"It's pure digital projection and picture perfect quality," said the board's Moira
Horgan.
It says the new digital technology will see an end to flickering and scratching
associated with some old projectors.
An American company is installing digital
projectors in 500 cinemas to replace the
traditional film projectors.
Cinemas using the technology will be able to
download the latest releases to a computer
server via satellite at a lower cost.
"We don't have big Hollywood budgets to
market those films so any way we can save
money on distribution costs and actually spend
it on promotion and advertising can only be a good thing," said Ms Horgan.
This would be a significant benefit for Irish film companies, she said.
Sports, Arts and Tourism Minister John O'Donoghue said it would ensure a "cinema in
Tralee has the same immediate access to films as a cinema in Dublin".
Irish movie lovers have the second highest level of cinema attendance in Europe.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/northern_ireland/4365875.stm
Published: 2005/03/20 12:18:58 GMT
ⓒ BBC MMV
“It will ensure a cinema in
Tralee has the same
immediate access to films
as a cinema in Dublin”
John O'Donoghue
Sports, Arts and Tourism minister
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