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REAL D 3D DELIVERS NEARLY ONE-THIRD US GROSS FOR BEOWULF, FURTHER ESTABLISHES REAL D DIGITAL 3D AT BOX OFFICE
Paramount Pictures’ Beowulf is benefiting from REAL D 3D theaters utilizing next-generation 3D technology. Beowulf in REAL D 3D grossed approximately $23.4 million of a total domestic gross over 79.4 million.
REAL D led the 3D pack 2:1 over non-digital 3D, with nearly 30% of the total 2D and 3D gross being REAL D 3D. Following several films where REAL D exceeded 2D gross by significant multiples, this is continued proof of concept of REAL D’s digital 3D financial impact at the box office. This sets the course as the industry gears up for a big slate of 3D films leading into ’09.
“We are thrilled to have delivered nearly a third of the domestic box office for Beowulf in REAL D 3D,” said Joseph Peixoto, President, Worldwide Cinema, REAL D. “We’re the world’s largest 3D platform and it is gratifying to take the financial lead in digital and non-digital 3D formats.” REAL D estimates more than 4,000 REAL D 3D screens globally by 2009.
REAL D led the 3D pack 2:1 over non-digital 3D, with nearly 30% of the total 2D and 3D gross being REAL D 3D. Following several films where REAL D exceeded 2D gross by significant multiples, this is continued proof of concept of REAL D’s digital 3D financial impact at the box office. This sets the course as the industry gears up for a big slate of 3D films leading into ’09.
“We are thrilled to have delivered nearly a third of the domestic box office for Beowulf in REAL D 3D,” said Joseph Peixoto, President, Worldwide Cinema, REAL D. “We’re the world’s largest 3D platform and it is gratifying to take the financial lead in digital and non-digital 3D formats.” REAL D estimates more than 4,000 REAL D 3D screens globally by 2009.
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